Michael Ray the ultimate goal download pdf. The highest goal

Michael Ray

The highest goal. The Secret That Supports You Every Minute

THE HIGHEST GOAL

The Secret That Sustains You in Every Moment

Berrett-Koehler Publishers


Published with permission from Berrett-Koehler Publishers, Inc.


© Michael Ray, 2004

© Translation into Russian, edition in Russian, design. LLC "Mann, Ivanov and Ferber", 2014


All rights reserved. No part of the electronic version of this book may be reproduced in any form or by any means, including posting on the Internet and corporate networks, for private and public use without the written permission of the copyright holder.

Legal support of the publishing house is provided by the law firm "Vegas-Lex"


* * *

To my students and teachers:

May the stream of good never run out

The real joy of life is to have a purpose you know the importance of ... to be natural and strong, and not one of a bunch of neurasthenics and whiners who complain that life does not care about their happiness.

Bernard Show

Joy is the ultimate goal.

Chinese proverb


Foreword

On a warm September evening in 1982, I was studying my second year MBA class schedule at Stanford. In addition to production strategy and corporate finance, there was a course called “Creativity in Business”. “It's an oxymoron,” flashed through my head. I added this course at the very end to somehow balance the too dry analytical subjects.

And so at 15:20 I leisurely entered the auditorium and sat down in an empty seat. While we were waiting for teachers Michael Ray and Rochelle Myers to start the seminar, my classmates and I talked to each other, talked about our summer work, exchanged views on the schedule of classes.

Nothing happened and we chatted some more. All the same, the seminar did not start.

In the end, we realized that Michael and Rochelle were already in the audience, looking at us and waiting for something. The noise gradually subsided as each group of students chatting one after another found instructors patiently waiting for us to pay attention to them. Finally, Rochelle Myers, a diminutive woman in long flowing robes with a large silver medallion on her chest, stood up and said, barely audible, almost in a whisper: "Today you are embarking on a ten-week journey in search of your inner being."

I immediately opened the general schedule to find a replacement for the course. My search was interrupted by Michael Ray, who offered us a meditation exercise. “Take a deep breath slowly,” Michael said. - Feel the energy arising in the toes of your right foot. Feel how it rises up your leg. Concentrate all your attention on your right leg. Don't do anything, just feel your right leg ... ”I felt like I made a big mistake.

In the evening, I told my wife Joanna that I have a great class schedule, "except for this course I'm about to quit." I told her about Rochelle in flowing robes and about Michael, who reminded me of the Yogi Bear in the crumpled professorship (I later learned that he really does yoga as a spiritual mentor), who teaches us to meditate. I majored in applied mathematics in college and later worked at McKinsey. I enjoyed (which I still feel) doing data analysis and theoretical development. And here is ...

Joanna listened to my moaning and then said with confidence: “I think you will find Michael Ray's course useful. Wait, give it up, maybe you will like it? "

She was right: I would not have reached such heights and my life would not have been so bright, if not for this course. And in this opinion I am not alone. Not a year goes by that one of the graduates does not notice how grateful he is to fate for being able to attend this course in due time. But then we did not yet know that we had already taken the first step in a long, like life, journey towards the search for our highest goal.

However, the experience was challenging for the insecure data-minded simpleton. "When will we get some technology for creativity or management methods for creating innovative products?" - I asked a couple of weeks after the start of the course. I longed for tools, technologies, methods - something practical and useful.

In response, Michael told a story about a businessman who came to Master in search of enlightenment. They sat down to drink tea, and the businessman began to talk about his life: about problems and difficulties, about how he strove to reach some heights, how he was looking for the right path, and meaning, and goal, and ... and the Teacher remained silent and poured tea into his cup. It was already full, and the Teacher kept pouring and pouring, and already tea overflowed, filled the saucer, then spilled on the table and, finally, on the man's knee.

"Hey! What are you doing?" - the businessman screamed and jumped up, dusting off his trousers.

“Your cup is full,” the Master replied. - You add everything, add and add ... to your life. Until you empty the bowl, you will not find a place in yourself for enlightenment. "

Michael and Rochelle explained that we are not on a "journey" for new skills and knowledge: its goal is to remove barriers to creativity. They proceeded from the premise that there are no people who do not know how to create, but there are those whose talents have not yet been revealed. They strove to ensure that we realize that each of us has our own treasure chest in the attic - with creativity - and you just need to do a thorough cleaning - remove all the trash that is littered with this chest in order to open it and look inside. The essence of the metaphor was the challenge to each of us: “ Turn your life into a work of art!»

In the years that followed, I came to the conclusion that there are two approaches to life. The first, used by most, is the "children's coloring" path. You do what you are told. You walk along a well-trodden path. Operate within the prescribed framework. And in the end you get a pretty, but ordinary picture. The second approach taken by a few is the way of the artist: when they take a blank canvas and paint a masterpiece. This path is more difficult, risky, uncertain and requires a creative approach. But this is the only way to make your life a work of art. Creating a masterpiece requires non-standard solutions, finding a starting point, a guiding thread in the absence of convenient contours and lines of a ready-made set. Such attitudes are the ultimate goal, and this book will tell you how to build your life with the help of Michael's discoveries.

When I attended the course in 1982, Professor Ray had not yet defined the ultimate goal. Yet the idea was everywhere, like an overarching concept, a hidden framework for creative experience. Now, twenty years later, Michael has precisely defined the meta-concept and detailed it in these pages.

At the center of the process is the idea of ​​rules for every day. These are mantras that you not only repeat from day to day, but also follow them for a while (usually a week or a little longer). At Stanford, the daily prescriptions puzzled us hard: “If it doesn't work out right away, don't be zealous. Be careful! Ask stupid questions. Destroy judgment, create curiosity. Don't think about it. Be ordinary. "

But the hardest rule was: "Do what is easy, effortless and joyful." Unfortunately, we had to follow it during exams in the middle of the year, so we immediately had problems: “If you only do what is effortless and enjoyable, you will have to skip the exams. How to complete this task without filling up the rest of the items? "

I decided to view the exams as climbing the fourth pitch on the Naked Edge in El Dorado Canyon. Naked Edge is one of the most beautiful peaks in all of North America; it is ideal for climbing, except for the fourth rope. Every time I climb the Naked Edge, I am afraid of this part of the route. It is necessary to squeeze into the crack widening downward and crawl along the overhanging wall, as if inside a bell, and your feet slip, which is why you slide every now and then, and your shoulders get stuck in the narrow upper part of the crack. The unusual combination of claustrophobia and insecurity is exacerbated by the fact that no protective device at this stage is effective. (So ​​if you fall out of the crack and lose something of your equipment, you will fly down for a long time, breaking bones along the way.) Nevertheless, despite the highest difficulty of this stage of the route, I climbed the Naked Edge, perhaps thirty times ... Taken separately, the fourth rope is a sheer hassle and tedious physical labor. Taken in the context of this amazing place, on a wonderful day, with a good partner, and considering that climbing is my favorite sport, the fourth rope is a real joy. I compared my exams with her and dealt with the problem.

Michael Rae is John J. McCoy's Banc One Corporation Professor of Creative and Innovation and Professor Emeritus of Marketing at the Graduate School of Business, Stanford University.

He studied social psychology, and wrote several books, including, written with Rochelle Myers, "Creativity in Business", Lorna Catford participated in the work on "The Way of the Common Hero", as for "The Spirit of Creativity", it was written by Rey along with authors such as Daniel Goleman and Paul Kaufman. The information in the book was used as a guide for the transmission cycle of the same name, which was created based on this course.

The highest goal. The secret that keeps you going every minute. Michael Ray. Read online, download e-book fb2, txt, epub

Michael Rae is currently working with colleagues who teach his course to create Conversations on the Basics. The author is a supporter of setting high goals, both in business and in matters relating to family and loved ones. As a husband and father of six children, who gave him eight grandchildren, he never ceases to amaze that he is still a researcher imbued with a sublime feeling and a teacher of meditation who has followed his path for more than twenty years. Michael Ray is a consultant and lecturer, head of one of the largest shopping malls, a manufacturing goods company, a directory distributor, a fledgling aviation company and three emerging communications companies. He conducts 2 singing and meditation sessions, usually every week. They take place in Santa Cruz, California. There, under the strict guidance of Michael's wife, Sarah, two houses were built, according to her own project, where all the events take place. In addition, Mr. Ray is the curator of a team of specialists that he and his team have been trained to work on the creativity course. Thus, they strive to convey the principles revealed by the author of the book to more people around the world.

In the book “The Highest Goal. The Secret That Supports You Every Minute ”reveals the basic principles of how to achieve an understanding of the highest goal in life, and find your own.

FastCompany magazine has awarded Michael Ray the title of the most creative person, as he is the developer and leader of the well-known course "Creativity in Business" for 25 years.

Even at the initial stage, listeners speak positively about this course. They say that, through the information received, Michael gives them access to one of the sources of energy, which is still a secret for most people, as well as inspiration. He, in turn, concluded that trainings help students to find a certain “higher goal”, which is a force that gives meaning to life.

(estimates: 1 , the average: 3,00 out of 5)

Title: The Highest Goal. The Secret That Supports You Every Minute

About the book “The Highest Goal. The Secret That Supports You Every Minute "Michael Ray

Have you ever wondered what is your meaning in life? Most likely yes, and not even once. I really want to go my own way, to be unique, not like everyone else, so that later they will remember you, be proud and appreciate what you left behind. But what is in reality? We, in fact, live according to a plan that has been invented for a long time: an unloved job, a small salary, not a hint of self-development. Everything, like everyone else. Of course, you can blame the country, the people, and even your parents for not instilling confidence in your abilities, but not yourself. But it is worth understanding only one thing, and you will radically change your life.

Michael Ray has long been famous for his famous course, Business Creativity, which had an incredible effect on those who took it. There was a feeling that Michael Ray knew some secret, which he shared with the audience. And it was this secret that influenced the lives of people, instilled in them self-confidence, inspiration and tremendous strength. He helped them find real meaning in life.

Making the world a better place is simple enough, you just need to start with yourself. Unfortunately, we begin to appreciate and understand ourselves only with age, with life experience, when we already understand that work is not just making money, but also the opportunity to give something wonderful to people, to make some product perfect and useful. That a relationship is not just love, passion, desire, but an incredibly wonderful feeling inside, which makes you and your soul mate better, more harmonious, elevated and elated. Perhaps to some it will seem like just a set of words, but believe me, in the future you will understand the true meaning of all these beautiful words.

Michael Ray talks about the highest goal, which is harmony with yourself and with the world around you. Of course, you need to strive for more and more perfect, but at the same time you should not forget about such simple things that not everything in the world happens the way you want it, and you cannot even influence it. If you have reached harmony with the world around you, you began to perceive and understand everything in a different way, this does not mean that the world is aware of all your goals and will begin to change, will begin to put things in order in all parameters. If you give love to people, this does not mean that they listen to you at all.

In the book “The Highest Goal. The Secret That Supports You Every Minute ”by Michael Ray you will find answers to the most important questions that every person should know. In order to understand your highest goal, you need to be mentally prepared for this. You need to want to change and improve, you need to understand how the world works, its laws and rules.

In the book “The Highest Goal. The Secret That Supports You Every Minute ”Michael Ray presents simple assignments, through which you will find out what you really like in this life, what brings true happiness and pleasure. The exercises here are enough to achieve the main goal - to find out what is the meaning of life for you.

On our site about books, you can download the site for free without registration or read the online book “The Highest Goal. The Secret That Supports You Every Minute ”Michael Ray in epub, fb2, txt, rtf, pdf formats for iPad, iPhone, Android and Kindle. The book will give you a lot of pleasant moments and real pleasure from reading. You can buy the full version from our partner. Also, here you will find the latest news from the literary world, find out the biography of your favorite authors. For novice writers, there is a separate section with useful tips and advice, interesting articles, thanks to which you yourself can try your hand at literary skill.

Quotes from the book “The Highest Purpose. The Secret That Supports You Every Minute "Michael Ray

But you have to go through the “hero's path” more than once: you went to school and started from scratch, then studied, overcoming difficulties, graduated from school and triumphed. And then they started from scratch again. So you continue your journey, passing the "path of the hero" and along the way acquiring new knowledge and gaining your own "I".
Each of the stages presents its own gift: innocence deepens the lessons of previous trials and makes it possible to start anew. The call gives energy and makes you move. Initiation improves skills and deepens self-knowledge. Allies support. The breakthrough takes you to another world. And celebration gives rise to pleasure and strengthens skills that will help in a new path.

Turn your life into a work of art! "
In the years that followed, I came to the conclusion that there are two approaches to life. The first, used by most, is the "children's coloring" path. You do what you are told. You walk along a well-trodden path. Operate within the prescribed framework. And in the end you get a pretty, but ordinary picture. The second approach taken by a few is the way of the artist: when they take a blank canvas and paint a masterpiece. This path is more difficult, risky, uncertain and requires a creative approach. But this is the only way to make your life a work of art.

Don't compare yourself and your work to other people and their success. Don't worry about the future and don't regret the past. Don't seek recognition or reward. Work hard and get the most out of yourself for the work itself.

When you live with your heart, you realize that there is only one way to deal with the relationship problem - to see a higher power.

Many sages and creeds proclaim this truth. But it is not so easy to bring it to life. Relationships test us from time to time, sometimes several times a day. These tests manifest themselves in different forms and for everyone in their own way.

THE HIGHEST GOAL

The Secret That Sustains You in Every Moment

Berrett-Koehler Publishers

Published with permission from Berrett-Koehler Publishers, Inc.

© Michael Ray, 2004

© Translation into Russian, edition in Russian, design. LLC "Mann, Ivanov and Ferber", 2014

All rights reserved. No part of the electronic version of this book may be reproduced in any form or by any means, including posting on the Internet and corporate networks, for private and public use without the written permission of the copyright holder.

Legal support of the publishing house is provided by the law firm "Vegas-Lex"

© The electronic version of the book was prepared by Litres (www.litres.ru)

To my students and teachers:

May the stream of good never run out

The real joy of life is to have a purpose you know the importance of ... to be natural and strong, and not one of a bunch of neurasthenics and whiners who complain that life does not care about their happiness.

Bernard Show

Joy is the ultimate goal.

Chinese proverb

Foreword

On a warm September evening in 1982, I was studying my second year MBA class schedule at Stanford. In addition to production strategy and corporate finance, there was a course called “Creativity in Business”. “It's an oxymoron,” flashed through my head. I added this course at the very end to somehow balance the too dry analytical subjects.

And so at 15:20 I leisurely entered the auditorium and sat down in an empty seat. While we were waiting for teachers Michael Ray and Rochelle Myers to start the seminar, my classmates and I talked to each other, talked about our summer work, exchanged views on the schedule of classes.

Nothing happened and we chatted some more. All the same, the seminar did not start.

In the end, we realized that Michael and Rochelle were already in the audience, looking at us and waiting for something. The noise gradually subsided as each group of students chatting one after another found instructors patiently waiting for us to pay attention to them. Finally, Rochelle Myers, a diminutive woman in long flowing robes with a large silver medallion on her chest, stood up and said, barely audible, almost in a whisper: "Today you are embarking on a ten-week journey in search of your inner being."

I immediately opened the general schedule to find a replacement for the course. My search was interrupted by Michael Ray, who offered us a meditation exercise. “Take a deep breath slowly,” Michael said. - Feel the energy arising in the toes of your right foot. Feel how it rises up your leg. Concentrate all your attention on your right leg. Don't do anything, just feel your right leg ... ”I felt like I made a big mistake.

In the evening, I told my wife Joanna that I have a great class schedule, "except for this course I'm about to quit." I told her about Rochelle in flowing robes and about Michael, who reminded me of the Yogi Bear in the crumpled professorship (I later learned that he really does yoga as a spiritual mentor), who teaches us to meditate. I majored in applied mathematics in college and later worked at McKinsey. I enjoyed (which I still feel) doing data analysis and theoretical development. And here is ...

Joanna listened to my moaning and then said with confidence: “I think you will find Michael Ray's course useful. Wait, give it up, maybe you will like it? "

She was right: I would not have reached such heights and my life would not have been so bright, if not for this course. And in this opinion I am not alone. Not a year goes by that one of the graduates does not notice how grateful he is to fate for being able to attend this course in due time. But then we did not yet know that we had already taken the first step in a long, like life, journey towards the search for our highest goal.

However, the experience was challenging for the insecure data-minded simpleton. "When will we get some technology for creativity or management methods for creating innovative products?" - I asked a couple of weeks after the start of the course. I longed for tools, technologies, methods - something practical and useful.

In response, Michael told a story about a businessman who came to Master in search of enlightenment. They sat down to drink tea, and the businessman began to talk about his life: about problems and difficulties, about how he strove to reach some heights, how he was looking for the right path, and meaning, and goal, and ... and the Teacher remained silent and poured tea into his cup. It was already full, and the Teacher kept pouring and pouring, and already tea overflowed, filled the saucer, then spilled on the table and, finally, on the man's knee.

"Hey! What are you doing?" - the businessman screamed and jumped up, dusting off his trousers.

“Your cup is full,” the Master replied. - You add everything, add and add ... to your life. Until you empty the bowl, you will not find a place in yourself for enlightenment. "

Michael and Rochelle explained that we are not on a "journey" for new skills and knowledge: its goal is to remove barriers to creativity. They proceeded from the premise that there are no people who do not know how to create, but there are those whose talents have not yet been revealed. They strove to ensure that we realize that each of us has our own treasure chest in the attic - with creativity - and you just need to do a thorough cleaning - remove all the trash that is littered with this chest in order to open it and look inside. The essence of the metaphor was the challenge to each of us: “ Turn your life into a work of art!»

In the years that followed, I came to the conclusion that there are two approaches to life. The first, used by most, is the "children's coloring" path. You do what you are told. You walk along a well-trodden path. Operate within the prescribed framework. And in the end you get a pretty, but ordinary picture. The second approach taken by a few is the way of the artist: when they take a blank canvas and paint a masterpiece. This path is more difficult, risky, uncertain and requires a creative approach. But this is the only way to make your life a work of art. Creating a masterpiece requires non-standard solutions, finding a starting point, a guiding thread in the absence of convenient contours and lines of a ready-made set. Such attitudes are the ultimate goal, and this book will tell you how to build your life with the help of Michael's discoveries.

When I attended the course in 1982, Professor Ray had not yet defined the ultimate goal. Yet the idea was everywhere, like an overarching concept, a hidden framework for creative experience. Now, twenty years later, Michael has precisely defined the meta-concept and detailed it in these pages.

At the center of the process is the idea of ​​rules for every day. These are mantras that you not only repeat from day to day, but also follow them for a while (usually a week or a little longer). At Stanford, the daily prescriptions puzzled us hard: “If it doesn't work out right away, don't be zealous. Be careful! Ask stupid questions. Destroy judgment, create curiosity. Don't think about it. Be ordinary. "

Michael Ray

The highest goal. The Secret That Supports You Every Minute

THE HIGHEST GOAL

The Secret That Sustains You in Every Moment

Berrett-Koehler Publishers


Published with permission from Berrett-Koehler Publishers, Inc.



© Michael Ray, 2004

© Translation into Russian, edition in Russian, design. LLC "Mann, Ivanov and Ferber", 2014


All rights reserved. No part of the electronic version of this book may be reproduced in any form or by any means, including posting on the Internet and corporate networks, for private and public use without the written permission of the copyright holder.

Legal support of the publishing house is provided by the law firm "Vegas-Lex"


© The electronic version of the book was prepared by Litres (www.litres.ru) * * *

To my students and teachers:

May the stream of good never run out

The real joy of life is to have a purpose you know the importance of ... to be natural and strong, and not one of a bunch of neurasthenics and whiners who complain that life does not care about their happiness.

Bernard Show

Joy is the ultimate goal.

Chinese proverb


Foreword

On a warm September evening in 1982, I was studying my second year MBA class schedule at Stanford. In addition to production strategy and corporate finance, there was a course called “Creativity in Business”. “It's an oxymoron,” flashed through my head. I added this course at the very end to somehow balance the too dry analytical subjects.

And so at 15:20 I leisurely entered the auditorium and sat down in an empty seat. While we were waiting for teachers Michael Ray and Rochelle Myers to start the seminar, my classmates and I talked to each other, talked about our summer work, exchanged views on the schedule of classes.

Nothing happened and we chatted some more. All the same, the seminar did not start.

In the end, we realized that Michael and Rochelle were already in the audience, looking at us and waiting for something. The noise gradually subsided as each group of students chatting one after another found instructors patiently waiting for us to pay attention to them. Finally, Rochelle Myers, a diminutive woman in long flowing robes with a large silver medallion on her chest, stood up and said, barely audible, almost in a whisper: "Today you are embarking on a ten-week journey in search of your inner being."

I immediately opened the general schedule to find a replacement for the course. My search was interrupted by Michael Ray, who offered us a meditation exercise. “Take a deep breath slowly,” Michael said. - Feel the energy arising in the toes of your right foot. Feel how it rises up your leg. Concentrate all your attention on your right leg. Don't do anything, just feel your right leg ... ”I felt like I made a big mistake.

In the evening, I told my wife Joanna that I have a great class schedule, "except for this course I'm about to quit." I told her about Rochelle in flowing robes and about Michael, who reminded me of the Yogi Bear in the crumpled professorship (I later learned that he really does yoga as a spiritual mentor), who teaches us to meditate. I majored in applied mathematics in college and later worked at McKinsey. I enjoyed (which I still feel) doing data analysis and theoretical development. And here is ...